Directing
People tell me I know how to connect.
When Dak Prescott's agent says the shoot is over,
I was able to get Dak to deliver four more takes.
I can motivate a farmer to milk more cows
and inspire Calvin Klein's CMO to reimagine their brand voice.
From high fiving with Karlie Kloss to spitting bars with Damian Lillard,
to writing comedy lines with Jenny Slate,
to inspiring Bad Bunny to believe he’s the WWE World Champ.
I create connections that imagine a world we want to live in.
Sockeye's co-founder Andy Fraser said,
"Sproul, we want you to try directing."
I said, "Cool."
I discovered that it's so much hard work,
and even more rewarding.