Anthems
At its best, an anthem expresses a brand's belief. It's a strong narrative, often to launch a campaign and create an ecosystem that gives consumers, and the company itself, a mantra to rally around.
Calvin Klein
Working in Sockeye's Amsterdam office,
we sharpened CK's voice
with internal films that pushed the brand
to better connect with Gen Z.
Credits: Writer, Creative Director, Director
Take Today
This global brand campaign resonated for its stark drama, the world's most celebrated athletes unified by one simple message-- through self-belief you can own the moment. Initially scoped for six films, Sockeye created over 30, shooting in seven countries. As a director, I learned to work fast with famous athletes whose time and patience can be short. Credits: Co-Writer, CD, Director
Calling All Creators
The brand anthem that moved adidas
from a literal, performance position
to a bold message that, in sports,
we are all creative. Launched globally
on the NFL's Thanksgiving game.
Thankfully, the Cowboys lost.
Credits: ECD