Breakside
The most crushable Northwest IPA deserved a tasty brand. We cracked the “Seek & Enjoy” brand position, celebrating Breakside’s confluence of adventurous craft and laid-back vibes. We commissioned artists to express the emotional experience of each beer, connected by a strong graphic system, to give the brand some visual pop on the shelf and colorful storytelling at the pubs.
Credits: Writer, CD, Content Creation, Naming
When I suggested the name Stay West
for a new West Coast IPA,
the owner asked, "Why not Go West?"
I looked out the conference room window
at a sunset of gold feathers and purple velvet,
and I politely replied, "we're already here."
